Protecting your private information is our priority. This Privacy Policy applies to www.supergut.com and governs data collection and usage by Supergut. By using the Supergut website, you consent to the data practices described in this statement.
1. Collection of Your Personal Information
In order to better provide you with products and services, Supergut may collect personally identifiable information, including:
• First and Last Name
• Mailing Address
• Email Address
• Phone Number
• Billing and credit card information (when you make a purchase)
We do not collect any personal information about you unless you voluntarily provide it. You may be required to provide certain personal information when you: register for an account, enter a sweepstakes or contest, sign up for special offers, send us an email, or submit payment information when purchasing products or services.
2. Use of Your Personal Information
Supergut collects and uses your personal information to operate its website and deliver the services you have requested. We may also use your information to:
• Communicate with you about products, services, and orders
• Send promotional offers and announcements (with your consent)
• Improve website functionality and user experience
• Comply with legal obligations
3. Tracking Technologies & Third-Party Analytics Tools
Supergut uses a variety of third-party tracking and analytics tools to understand how users interact with our website, improve our marketing efforts, and personalize your experience. These tools may collect information such as your IP address, browser type, pages visited, time spent on pages, and interactions with our site.
By using our website, you consent to the use of these tools as described below.
3.1 Analytics & Tag Management
Google Tag Manager
We use Google Tag Manager to manage and deploy marketing tags (snippets of code) on our website without modifying site code directly. GTM itself does not collect personal data but enables other tracking tools listed here.
Learn more: https://policies.google.com/privacy
Google Analytics 4
We use Google Analytics 4 (deployed via Google Tag Manager) to collect data about website traffic and user behavior, including pages viewed, session duration, and referring sources. This data is aggregated and anonymized. Google may use this data in accordance with its own privacy policy.
Opt-out: https://tools.google.com/dlpage/gaoptout
Google Ads Conversion Tracking
We use Google Ads conversion tracking to measure the effectiveness of our advertising campaigns. When you click on one of our ads and complete a purchase or action on our site, a cookie is placed on your browser to record the conversion.
Learn more: https://policies.google.com/privacy
Google Merchant Center Analytics
We use Google Merchant Center Analytics to track product performance and shopping behavior on our site in connection with Google Shopping campaigns.
3.2 Social Media & Advertising Pixels
Meta (Facebook) Pixel
We use the Meta Pixel to measure the effectiveness of our Facebook and Instagram advertising campaigns, build audiences for retargeting, and track conversions. The pixel collects data such as pages visited, items added to cart, and purchases made.
Opt-out: https://www.facebook.com/privacy/explanation
TikTok Pixel
We use the TikTok Pixel to track conversions from TikTok ads, optimize campaigns, and build retargeting audiences. It collects information about your interactions with our website after clicking a TikTok ad.
Learn more: https://www.tiktok.com/legal/privacy-policy
3.3 Session Recording & Heatmap Tools
Microsoft Clarity
We use Microsoft Clarity, a behavioral analytics tool that records mouse movements, clicks, and scrolling behavior through session recordings and heatmaps. Clarity does not capture passwords, payment information, or other sensitive inputs.
Learn more: https://privacy.microsoft.com/en-us/privacystatement
Hotjar
We use Hotjar to record anonymized user sessions, generate heatmaps, and gather feedback to improve the user experience. Hotjar automatically masks sensitive fields such as passwords and credit card numbers and does not track activity outside of our website.
Opt-out: https://www.hotjar.com/legal/compliance/opt-out
Heatmap.com
We use Heatmap.com to analyze how visitors interact with our pages through click maps, scroll maps, and session data. This tool records anonymized behavioral data to help us optimize our website layout and content. Sensitive inputs are not captured.
Learn more: https://heatmap.com/privacy
3.4 Email Marketing & CRM
Klaviyo
We use Klaviyo to manage email and SMS marketing communications. Klaviyo may collect information such as your email address, purchase history, and browsing behavior to personalize the communications you receive. You can unsubscribe at any time using the link in any email.
Learn more: https://www.klaviyo.com/legal/privacy
Automizely
We use Automizely for marketing automation, including email campaigns, pop-ups, and customer engagement flows. Data collected may include email address, browsing behavior, and purchase history.
3.5 Personalization & On-Site Experience
Rebuy Engine
We use Rebuy to power personalized product recommendations and upsell experiences on our site. Rebuy uses your browsing and purchase history to suggest relevant products.
Visually.io
We use Visually.io to dynamically personalize on-site content, including product page elements, based on visitor behavior and attributes.
Replo
We use Replo to build and manage landing pages and marketing experiences on our storefront.
3.6 Reviews & Social Proof
Bazaarvoice
We use Bazaarvoice to collect, display, and syndicate customer reviews and ratings. If you submit a review, Bazaarvoice may collect your name, email, and review content.
Stamped.io
We use Stamped.io to collect product reviews and loyalty program data. Information collected may include your name, email address, and purchase history.
3.7 Affiliate & Referral Tracking
AWIN Affiliate Network
We participate in the AWIN affiliate marketing network. AWIN may place cookies on your browser to track referrals and attribute commissions to affiliate partners who directed you to our site.
Learn more: https://www.awin.com/gb/legal/privacy-policy
Superfiliate
We use Superfiliate to manage our influencer and referral programs. This tool may track referral links, conversions, and affiliate activity associated with your account.
3.8 Customer Support
Gorgias
We use Gorgias as our customer support helpdesk. Gorgias may collect information you provide during support interactions, including your name, email, order details, and the content of your messages.
3.9 Buy Now Pay Later
Affirm
We offer Affirm as a payment option. If you choose to use Affirm, they may collect personal and financial information to assess your eligibility for financing. Affirm's use of your data is governed by their own privacy policy.
Learn more: https://www.affirm.com/privacy
4. Use of Cookies
Our website uses cookies and similar tracking technologies. A cookie is a small text file placed on your device by a web server. Cookies help us remember your preferences, understand how you use our site, and serve relevant advertising.
Types of cookies we use:
• Essential cookies: Required for core site functionality such as shopping cart and checkout
• Analytics cookies: Help us understand traffic and usage patterns (e.g., Google Analytics, Hotjar, Heatmap.com, Microsoft Clarity)
• Marketing cookies: Used to deliver targeted advertising and measure ad effectiveness (e.g., Meta Pixel, TikTok Pixel, Google Ads)
• Personalization cookies: Help us tailor content and product recommendations to your interests (e.g., Rebuy, Visually.io, Klaviyo)
You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. To opt out of interest-based advertising, you may also visit: https://optout.aboutads.info or https://app.retention.com/optout
5. Sharing Information with Third Parties
Supergut does not sell, rent, or lease its customer lists to third parties. We may share data with trusted partners to help perform statistical analysis, send email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to Supergut, and they are required to maintain the confidentiality of your information.
Supergut may disclose your personal information without notice if required to do so by law or in good faith belief that such action is necessary to: (a) comply with legal process served on Supergut; (b) protect and defend the rights or property of Supergut; or (c) protect the personal safety of users or the public.
6. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. When data is no longer needed, we will securely delete or anonymize it upon request.
7. Your Privacy Rights
Depending on your location, you may have the following rights regarding your personal data:
• Right to access: Request a copy of the personal data we hold about you
• Right to correction: Request that we correct inaccurate or incomplete data
• Right to deletion: Request that we delete your personal information (subject to legal retention requirements)
• Right to opt out: Opt out of marketing communications at any time
• Right to data portability: Request your data in a structured, machine-readable format
California residents may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to delete personal information, and the right to opt out of the sale of personal information. We do not sell personal information.
To exercise any of these rights, please contact us at hello@supergut.com.
8. Security of Your Personal Information
Supergut secures your personal information from unauthorized access, use, or disclosure using industry-standard methods including SSL/TLS encryption for all data transmitted between your browser and our website. While we strive to protect your personal information, no data transmission over the Internet can be guaranteed 100% secure.
9. Children Under Thirteen
Supergut does not knowingly collect personally identifiable information from children under the age of 13. If you are under 13, you must ask your parent or guardian for permission to use this website. If we learn we have collected information from a child under 13, we will promptly delete it.
10. Email Communications
From time to time, Supergut may contact you via email for announcements, promotional offers, alerts, confirmations, surveys, or other general communication. We may receive a notification when you open an email or click a link within it. You may opt out of marketing emails at any time by clicking the unsubscribe link in any email.
11. Changes to This Statement
Supergut reserves the right to change this Privacy Policy from time to time. We will notify you about significant changes by sending a notice to your primary email address, placing a prominent notice on our site, and/or updating this page. Your continued use of the site after such modifications constitutes your acknowledgment and agreement to the updated policy.
12. Contact Information
If you have questions or comments about this Privacy Policy, or if you believe Supergut has not adhered to this Statement, please contact us:
Supergut
6601 Center Dr., Suite 500J
Los Angeles, CA 90045
Email: hello@supergut.com
Website: www.supergut.com